Auburn University Strategic Plan

Priority 6: Building Financial Resources
The Auburn University System will continue to dramatically expand our endowment, annual fund, and gifts to the University to support academic excellence and increased scholarships.

Initiative 2: Establish a new Auburn tradition of annual giving.

GOAL 57: Auburn University successfully completed an annual giving survey among alumni and friends.

"We plan to survey alumni to better understand their perspectives and Auburn's needs. We will then develop revised communications approaches."

Summary of Progress Achieved:

• A survey of 600+ volunteer leaders who serve on various boards and advisory councils was conducted in the winter of 2011.  The results of the survey were included in the final assessment report in June 2011.

GOAL 58: Auburn University completed a development of survey peer institutions in 2011.

"To help advance our thinking as we build increased financial support from the Auburn Family, we will perform a comprehensive analysis of the approaches and results of peer institutions and aspirational peers."

Summary of Progress Achieved: 

• An annual giving assessment is underway by Bentz Whaley Flessner.  In June and July 2011, a survey on annual giving habits of 70,000 alumni and friends was conducted.
• A full report of the assessment is expected in fall 2011 and will include an annual giving benchmark report of more than 10+ peer institutions and aspirational peers.