Lecture time: Friday, Sept. 14 at 4 p.m.
Location: Goodwin Room, Auburn Alumni Center, 317 South College Street
Lecture topic: Under Armour partners with Auburn's Department of Consumer Affairs to gain competitive advantage on and off the field
Auburn University professor Dr. Karla Simmons and her colleagues used their state of the art 3D body scanner to assistant Under Armour in retrieving body measurement and body shape data for Chris "Macca" McCormack, Under Armour's endorsed International Triathlete champion. Scans helped Under Armour to identify body anomalies that would impact the design of his customized uniforms so Macca could attain the maximum speed and agility in competition.