Behind the Scenes
War Eagle!
The 2012 NCAA commercial reveals why "War Eagle" is so revered among Auburn men and women and how it evokes various sentiments within the Auburn Family.
This year's spot features current students, alumni, and fans sharing the significance of one of Auburn's long-held, spirit-filled traditions.
The fast-paced spot celebrates just a few of the many stories where Auburn students and faculty are changing lives, whether it’s with forward-looking research or the expertise and support provided by engaging in service projects.
There's an immediate, knowing connection when anyone faithful to orange and blue happens upon another member of the Auburn Family, proudly proclaiming "War Eagle!" This can happen anywhere—in your hometown, somewhere when you're traveling across the country, or even thousands of miles away in a foreign land. We can all relate to this bond—it's a genuine acknowledgement that we share a love for the university.
It can be the rousing, lengthy, multi-syllable "Waaarrrrr Eagle!" roared upon kick-off, the Samford Hall carillon chiming the fight song every day at noon, or a congratulatory "job well done" … any way, "War Eagle" is distinct and unique to Auburn, a tradition we hold quite dear.
A longer version of the spot will be created with additional scenes (not included in the 30-second television spot) that will be used by the university's Office of Enrollment Services in their recruiting efforts.
COMMERCIAL SCRIPT
It's how we greet each other.
It's how we congratulate our graduates…
And celebrate accomplishments in the classroom, research endeavors, and service to the world.
It's our battle cry, cheer, and fight song.
It's a phrase heard around the globe to those faithful to orange and blue.
Most importantly, it's what connects us as a family.
The Auburn Family.
And there's nothing else like it.
Email Us
Give us your feedback and ideas at ocm@auburn.edu.
Last Updated: Aug. 31, 2012