AU-vetmed

10/25/00

Charles Martin, 334/844- 3698

HARVARD PROFESSOR TO ADDRESS AU VETERINARY CONFERENCE

AUBURN -- A Harvard University marketing professor will be the keynote speaker at the Auburn University College of Veterinary Medicine's 93rd annual conference on Nov. 2-5.

David Shore, executive director of the Center for Continuing Professional Education at the Harvard School of Public Health, will present his marketing course, "Branding Boot Camp: Anatomy of a Power Brand," on Nov. 3.

Shore, who teaches strategic marketing at Harvard. is senior advisor to McGraw-Hill BusinessWeek on executive education. He is also an advisor to the Direct Marketing Association.

"Most veterinarians operate their own clinics," said Dr. Gary Beard, assistant dean at the AU veterinary college. "We're thrilled to have one of the country's top marketing experts give us advice on how veterinarians can make their clinics, or brand, stand out."

Shore's presentation will highlight the weekend that features veterinary seminars, alumni awards presentations, and 10 class reunions. More than 2,000 veterinarians, technicians and spouses are expected to attend the conference, which will be at the college's Wire Road campus and the AU Hotel and Dixon Conference Center.

"It's the largest educational conference held each year in Auburn," says Dr. Timothy Boosinger, dean of the college. "Veterinarians can earn up to 22 credit hours of continuing education and gain valuable insight from a wide variety of experts."

Dr. Lonnie King, dean of Michigan State University's College of Veterinary Medicine and president of the Association of American Veterinary Medical Colleges, will participate in a special forum on the "Future Directions of Veterinary Medicine" on Nov 3.

Featured speakers during the weekend will include Drs. Michael Lowder of the University of Georgia, Steven Nicholson of Louisiana State University, Byron Blagburn of AU and Carolyn Henry of the University of Missouri.

In addition, more than 30 of Auburn's veterinary faculty will present seminars.

"Class reunions are a big part of the annual conference, and this year well host five-year reunions for those classes from 1950 to 1995," Boosinger said. "It's a great opportunity to visit with classmates and catch up on family news and veterinary accomplishments."

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oct00:AU-vetmed

CONTACT: 334/844-3699.