Bob Lowry


AUBURN -- Steven Crouse, global marketing manager for Dade Behring Corp., will be the Lowder Visiting Executive in the Auburn University College of Business Oct. 25-26.

Crouse, who received his B.S. in biology from AU, will begin his visit to his alma mater by speaking to a marketing research class at 1 p.m., on Oct. 25.

First-day events also include presentations to a marketing strategy class, a multi-national financial management class and a meeting with John Jahera, interim dean of the College of Business.

On Oct. 26, Crouse will speak to a micro economics class, a human resource management class and a health care finance class. He also has a meeting scheduled with the Student Executive Society.

Business faculty, staff and students will host a reception in Crouse's honor at 10 a.m. He will conclude his visit to Auburn with a 3 p.m., roundtable discussion with MBA students.

Dade Behring Corp., is a major manufacturer of instrumentation and testing consumables used in hospital and medical laboratories around the world. As global manager, Crouse's area of responsibility is Japan.

In addition to his undergraduate degree from Auburn, Crouse also earned a Ph.D from the University of North Carolina.

Crouse previously worked in marketing and technical support for DuPont Co., which was later sold to Dade International. In 1997, the company acquired the Behring division of the Hoescht Corp., and was renamed the Dade Behring Corp.

Crouse lives in Newark, Del., with his wife, Janan. Two of their three children -- Matthew and Lisa -- are currently enrolled as students at Auburn.

The Robert and Charlotte Lowder Visiting Executive-in-Residence program provides students and faculty with an opportunity to interact with prominent executives for an open exchange of views on current issues and to gain insight into the business world.

The program is made possible through an endowment by Robert and Charlotte Lowder of Montgomery. Lowder, a 1954 graduate of the AU College of Business and a member of the AU Board of Trustees, is chief executive officer of Colonial BancGroup.

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CONTACT: Dianne Townsend, 844-2342.