Information for Retailers

Thank you for your interest in carrying officially licensed Auburn University product. It is our goal to provide you with information that will assist in your Auburn buying. Auburn University dedicates a majority of its licensing revenue to the support of academic and athletic scholarships. Your support, by carrying only officially licensed product, plays an important role in our continued efforts to fund scholarships for current and future Auburn students. As a retailer, look for the Officially Licensed Hologram label or sticker on all product. To determine if a company is licensed with Auburn, you can check our licensee lists found on this site.

In order to meet the changing needs of retailers, we encourage you to register with our office so that we can communicate special events and opportunities, as well as email our quarterly newsletter to you. To assist our licensees, we provide them with a list of retailers. By registering with our office, we can include you on this list. You can register by emailing your information to Additional information that you will find on this site includes the following:

  • Lists of officially licensed manufacturers for Auburn and hot markets events
  • How to reach Auburn alumni, fans and students through advertising opportunities
  • Alumni demographics
  • To know Auburn is to love it. To learn more about Auburn University, experience Auburn and understand the Auburn Spirit. Visit this area of our website monthly to see updates.