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War Eagle! Thank you for your interest in producing officially licensed
Auburn University merchandise. The Collegiate Licensing Company
(CLC) serves as Auburn's licensing agent and coordinates all requests
for licensing. CLC is the oldest and largest collegiate licensing
representative in the nation, currently representing more than 200
colleges, universities, bowl games, athletic conferences, The Heisman
Trophy, and the NCAA. Headquartered in Atlanta, CLC is a full-service
licensing representative, which employs a staff of more than 80
licensing professionals with the capability to establish and manage
every aspect of a collegiate licensing program. If you are interested
in obtaining a license to produce Auburn merchandise, contact The
Collegiate Licensing Company to obtain an application.
Auburn University's licensing program has several types of license
agreements available where we have more than 500 companies licensed
to produce a variety of products. We feel that certain product categories
are sufficiently supplied by our current base of licensees and may
be unavailable to new companies. Therefore, you will need to provide
detailed information about your company, product, retail relationships,
and marketing and advertising plan.
A Standard License is available to companies interested in producing
Auburn
merchandise for distribution to the retail community.
The Local/In-state License is an option for companies interested
in producing product only for Auburn and/or other in-state universities.
Companies licensed under the local/in-state agreement do not have
the option of pursuing other universities outside the state of Alabama
for a period of one year. This option is recommended for new companies
or companies new to licensing.
The Restricted License is available to companies that produce product
for campus departments and student groups only not for retail. Auburn
does not grant apparel licenses to restricted companies.
It is Auburn's desire to support our current base of licensees.
By providing information about retailers and hot market opportunities,
we hope to assist your sales efforts on behalf of Auburn University.
On this site, you will find the following information:
- list of local, state and regional retailers
- information on advertising opportunities
- detailed facts and figures regarding alumni demographics, pictures
of athletic uniforms and facilities and our custom mascot, Aubie
Also, we feature licensees and their products in our retailer section.
If you are interested in participating, contact us via email for
more information. Most importantly, to know Auburn is to love it.
To learn more about Auburn University visit the Auburn Experience
page.
In order to meet the changing needs of our licensees, we encourage
you to register with our office so that we can communicate special
events and opportunities, as well as email our quarterly newsletter
to you.
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