Use of Auburn University's name and trademarks by organizations that are not official University departments or recognized student organizations, will be reviewed on a case by case basis. Below are the basic guidelines that will be followed:
- The University recognizes that there are many booster clubs and academic advisory groups that support the institution. However, any group that wishes to use University trademarks on product, regardless of use, must purchase the product from a University licensed vendor. By supporting the University's licensing initiatives, organizations will assist the University by ensuring that products bearing AU marks are of quality and meet all insurance and contractual requirements to protect AU. The licensee is responsible for design approval and remitting royalties.
- If a booster club wishes to utilize one of Auburn University's trademarks in their logo, written permission must be obtained from the Office of Trademark Management & Licensing. The verbiage "supporting Auburn University "or "supporting XXX at Auburn University" must be included on all letterhead, publications, etc. All materials using the University logo must be submitted for approval before production.
- Booster clubs may use sponsor names on merchandise only with written approval from the Office of Trademark Management & Licensing. The organization's name must be included in the design to communicate that the relationship is a partnership with the organization and not the University. Based on the scope of the program, a rights fee and higher royalty rate may be assessed.
- Businesses may use the University trademarks in a non permanent fixture (i.e. window painting, removable lettering on marquees) supporting specific University events.
- Businesses may not establish a permanent statue or icon, paint a mural on the front or inside of a place of business that includes the University trademarks or likeness without written permission from the Office of Trademark Management & Licensing.
- Businesses or organizations may not use the trademarks or any intellectual property of the University in any type of advertisement, on web sites, in domain names, or on banners, etc., without written permission from the Office of Trademark Management & Licensing.
- Businesses may not produce merchandise for resale or give away that utilizes the University's trademarks and its name and/or logo without written permission from the Office of Trademark Management & Licensing.
- Businesses may not use University trademarks or intellectual property to promote their products or services in print advertising, radio or television without a promotional contract in place or written permission from the Office of Trademark Management & Licensing.
- Individuals or businesses may not use University trademarks or intellectual property on a website without written permission from the Office of Trademark Management & Licensing. If approved, the University will provide a disclaimer that must be used on the site.
- Individuals or organizations may not utilize the University's trademarks or intellectual property in conjunction with a candidate for political office or policy/legislative issue without written permission from the Office of Trademark Management & Licensing.
- The University does not allow its trademarks to be used in conjunction with not for profit organizations unless the association is tied to a specific campus department or event.
- Rights fees and royalties for the use of the University trademarks in all instances will be assessed.
- Businesses may not shoot film or photography on Auburn University's campus for promotional purposes or for profit use without a permit from the Office of Communications and Marketing.
- The University has more than 500 licensees nationwide and numerous in state and locally licensed companies. A list of licensees by product category can be obtained at www.auburn.edu/trademarks.
- All promotional t-shirts must be white.