Information for Current and Prospective Licensees
War Eagle! Thank you for your interest in producing officially licensed Auburn University merchandise. The Collegiate Licensing Company (CLC) serves as Auburn's licensing agent and coordinates all requests for licensing. CLC is the oldest and largest collegiate licensing representative in the nation, currently representing more than 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy, and the NCAA. Headquartered in Atlanta, CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals with the capability to establish and manage every aspect of a collegiate licensing program. If you are interested in obtaining a license to produce Auburn merchandise, contact The Collegiate Licensing Company to obtain an application.
Auburn University's licensing program has more than 500 companies licensed to produce a variety of products. We feel that certain product categories are sufficiently supplied by our current base of licensees and may be unavailable to new companies. Therefore, you will need to provide detailed information about your company, product, retail relationships, and marketing and advertising plan.
It is Auburn's desire to support our current base of licensees. By providing information about retailers and hot market opportunities, we hope to assist your sales efforts on behalf of Auburn University. On this site, you will find the following information:
- information on how to become a licensee
- list of local, state and regional retailers
- information on advertising opportunities
- understanding the Auburn Spirit
Also, we feature licensees and their products in our retailer section. If you are interested in participating, contact us via email for more information. Most importantly, to know Auburn is to love it. To learn more about Auburn University visit the Auburn Experience page.