Frequently Asked Questions

What is a Trademark?

A trademark (or mark) is any logo, symbol, nickname, letter(s), word, slogan, or derivative used by an organization, company or institution to identify its goods/services and distinguish them from other entities or competitors.

Any reference to the University or trademarks adopted hereafter and used or approved for use by Auburn University shall be subject to the policies and procedures of the Office of Trademark Management & Licensing. Additionally, any variations of the University marks which would cause consumers to erroneously believe that the product originated from or was sponsored or authorized by the University shall also be covered by the trademark licensing program policies and procedures.

Who Needs a License?

Licenses/approval must be obtained for the use of any AU trademark, image, or photograph used on any packaging (including hangtags, stickers), signage, banner, or product sold to the general public or to campus departments and organizations. In addition, promotional licenses must be obtained by companies or organizations wanting to associate with the University through any use of its trademarks and/or images.

Auburn University reserves the right to prohibit the use of its trademarks with certain issues and products, such as alcohol, tobacco, candidates for public office, those products that infringe upon another entity's trademarks, or would be considered in poor taste by the general public. The University will not license products that do not meet minimum quality standards, are not in good taste, or items considered dangerous or high risk.

How Do You Know If It Is Licensed?

Look for the label! The Officially Licensed Products label. Product that has been approved and licensed by Auburn University will bear one of these labels.

Collegiate Licensing Company logo   Offical Licensed Collegiate Product hologram

To ensure that you are purchasing product that is authentically Auburn and supports the University's scholarship programs, look for this label before you buy. If the product does not bear this logo, you can assume that the product is not officially licensed by Auburn.