Information for Campus Departments
Use of Auburn University's name or other Auburn trademarks with an organization name implies association with the University. Therefore, only official campus departments are allowed to use AU trademarks in conjunction with their name.
Some of Auburn's federally registered trademarks include the words or word phrases AUBURN, AUBURN UNIVERSITY, AUBURN TIGERS, and WAR EAGLE, plus the INTERLOCKING AU logo, TIGER EYES logo and others. To ensure consistency in the use of the University's name and logos, all products, signage, or packaging bearing reference to Auburn University must be produced by manufacturers licensed through the University's licensing agent, the Collegiate Licensing Company (CLC). Only officially licensed manufacturers carry appropriate product liability insurance naming Auburn as an additional insured.
Royalties are not charged on campus purchases of AU product that meet the criteria listed below. However, the requirement to use vendors under contract with AU Licensing is required and is necessary to effectively manage the University's valuable marks and brand.
All artwork must be submitted by the licensed vendor to AU Licensing for approval before production. For Procurement & Payment services to pay department invoices, departments must submit a copy of Licensing's approval along with the invoice. Please be sure to obtain a copy of the design approval from your licensed vendor.
Royalty Exempt Purchases Include:
- Any AU product purchased by campus departments with University funds and not resold to the general public. The product must bear the department name and/or reference to the campus event for which it is being purchased.
- AU items purchased by SGA recognized student organizations. Only SGA recognized organizations are allowed to use AU's name and other marks. Organization name must be on the product.
Royalty Bearing Purchases Include:
- Any AU product that will be used for fundraising purposes, including product that is given as a thank you for donation.
- Any generic AU product that does not include campus department, campus event or student organization name.
- Any AU product purchased by entities that are not official campus departments such as booster clubs, alumni clubs, summer camps, etc.
Licensing policies cover all AU related merchandise with the exception of printed paper materials covered under the policies of AU's Office of Communications & Marketing (OCM). AU related brochures, pamphlets, stationery, note cards, banners, and other signage fall under OCM's printing policies and require only the approval of their office. However, if any of these printed materials will be made available for sale, such as calendars and cookbooks, this merchandise will have to comply with AU's licensing policies and the printer of these pieces will have to be licensed through the University's licensing agent. The licensing process for these types of campus projects is easy to work through. Call AU's Office of Trademark Management & Licensing for more information.
Procedures for Obtaining Art & Product Approvals
- The University has more than 500 licensed manufacturers nationwide with numerous in state and locally licensed companies. A list of AU licensees can be found on this website.
- If a department cannot find a manufacturer offering the desired product, call AU's Licensing Office for assistance at 844 5180 or e mail firstname.lastname@example.org.
- Take desired artwork to a licensed manufacturer or ask the licensee to assist with design.
- The licensed manufacturer will submit the department design to AU's Licensing Office for approval.
- If there are questions concerning the design, contact AU's Licensing Office at 844 5180 or email email@example.com.
Obtaining Approval for Use of AU Related Artwork
- To protect Auburn University's trademarks and promote a consistent visual identity, AU logos, symbols and marks may vary in size, but cannot otherwise be altered, tampered with, modified, incorporated into other marks, or overprinted with other words or design elements.
- The Auburn University Seal is allowed only on official University documents and occasionally on upscale quality merchandise depending upon its purpose.
- Campus departments purchasing AU product for an event must incorporate the organization or department name in the design or on the product.
- Use of a current student athlete's name on commercial merchandise is a violation of NCAA rules and may result in the student athlete being declared ineligible. Any use of a student athlete's name, nickname, or picture must be approved by the AU Athletics Compliance Office.
- Use of intellectual property owned by a third party must be approved by that entity in writing and submitted to the Licensing Office along with the desired artwork. For example, if a department wishes to use photos, artwork, slogans, or trademarks created by a third party, a written release allowing for such use is required before Licensing will grant design approval. This type of approval process may take some effort, so allow enough lead time for such approval to be obtained.
- Campus departments may include a sponsor name/logo along with University trademarks on products and certain forms of advertising. However, the department's name must be included in the design to communicate that the relationship is a partnership with a particular department and not an endorsement by the University as a whole. Based on the scope of the program, a rights fee and/or royalties may be assessed to the sponsor to associate its name with Auburn University. University departments will need to secure approval of any joint advertisement from the Licensing Office and Marketing and Communications.
- All promotional t-shirts must be white.