Travel With Care is a transportation safety campaign that encourages courtesy between all modes of transportation such as walking, cycling, and driving. The campaign aims to educate citizens on the laws and rules established to enhance the safety of all road users. This year's campaign is a partnership of the City of Auburn, Auburn University, Auburn Police, and the Lee County Sheriff's Office and sponsored in part by Big Dog Running Co. The campaign will include education of traffic and safety issues such as nighttime visibility, jaywalking, proper passing of transit and school buses, and the new "give me three" law for passing cyclists as well as free giveaways and prize packs. Additionally, Big Dog Running is offering a 15% discount on reflective material purchased March 18-22, 2013.