Public Relations

College: College of Liberal Arts
Department: Department of Communication and Journalism
Degree: Bachelor of Arts
Required Hours: 120
Minor Available: None
Web: http://www.cla.auburn.edu/cmjn/index.cfm/public-relations/

 

Public relations is a unique major in that it encompasses many important aspects of the business world. Public relations practitioners are instrumental in counseling all types of organizations on how to make strategic decisions, communicate with their many publics, and build strategic relationships. Whether it be an organization providing employees, consumers, investors, and/or the media with crucial information, or a company facing immediate crisis, public relations serves as an active part of organizations’ strategic management.

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