| College: College of Liberal Arts |
| Department: Department of Communication and Journalism |
| Degree: Bachelor of Arts |
| Required Hours: 120 |
| Minor Available: None |
| Web: http://www.cla.auburn.edu/cmjn/index.cfm/public-relations/ |
Public relations is a unique major in that it encompasses many important aspects of the business world. Public relations practitioners are instrumental in counseling all types of organizations on how to make strategic decisions, communicate with their many publics, and build strategic relationships. Whether it be an organization providing employees, consumers, investors, and/or the media with crucial information, or a company facing immediate crisis, public relations serves as an active part of organizations’ strategic management.