TrailerCrashers
July 15th, 2005 by MakenzieEveryone get your wallets and pocketbooks ready! Today is the opening of the summer movie that I can’t wait to see…The Wedding Crashers! After you pay an arm and leg to sit by a big, smelly Joe and a chatty Cathy on her cell phone and then watch 30 minutes of commercials and previews, at least Vince Vaughn and Own Wilson’s comedic antics seem promising enough for a trip to the theater.
Like any other movie released this year, there has been a great deal of hype surrounding this movie. There has been an endless parade of talk show appearances, commercials and paraphernalia trumpeting the arrival of the summer comedy. I think every cast member of The Wedding Crashers has chatted with Jay Leno.
However, the most successful marketing strategy behind this movie campaign was getting the key public involved. As the number of Americans that are willing to spend their life savings to watch the latest block buster decreases, mega movie marketers are forced to reach deeper into their bag of tricks to razzle dazzle their target audience into the theater. The Weddings Crashers did just that.
Trailers Crashers is a site where visitors can become cast members of The Wedding Crashers’ trailers. This was a brilliant understanding of an audience demographic and the interactive use of humor appeals to get moviegoers involved in promotional efforts. After visiting this site, I have been emailing my trailer crasher to everyone I know! Crash your own trailer here…you know you wanna.