Archive for December, 2004

Intro To PR Class Blog

Sunday, December 12th, 2004

A group blog, this will play host to the students taking Introduction to Public Relations (PRCM 3040) during Spring Semester 2005 at Auburn University.
The blog has an accompanying wiki. Students will blog and add to the wiki during the semester.
Among the topics we will explore are: Advertising, Blogs, Crisis PR , Marcom, Marketing, […]

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What is Public Relations?

Sunday, December 12th, 2004

We hope to answer that question this semester.
To begin, read these definitions:
Official PRSA Definition
The formal practice of what today is called public relations is less than 100 years old. Yet during its relatively brief history, public relations has been defined in many widely differing ways. Not surprisingly, the earliest definitions emphasized the roles of press […]

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