The deadline: “by the end of today”
Technicalities: “today” — which doesn’t end for another 36 minutes!
Legal Stuff: this is the first chance i’ve had to complete my blog posts….SUE ME! hehehe j/k, Robert!

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This is my thank you and farewell post to all my blog friends i’ve made so far this semester. My favorite friend, Jeremy Pepper, and my favorite teacher, Robert. You guys have taught me so much and i will continue to blog, post, and keep in touch and look forward to learning much more in the near future!

Everyone else: Keep on being one anothers “Push - ups, Padding, and Extra support”!! Let’s be ready to catch each other when we fall. “Grace!”

Look out PR world, there are 6 hot new items on the menu!

Robert’s Podcast Site is a perfect example of this!

Your first real job. Your first real assignment. The resident CPA asks you to design an ad. “No problem! Right up my alley!”

After spending countless hours brainstorming and creating, you now have in your hot little hand your ticket. Your ticket to success! Your ticket to fame!

Turns out…it’s your ticket back to your office because your ad is “confusing” to the CPA…when clearly it is brilliant (if you dont say so yourself) and beautiful…..

I can hear you now! “Get over it! Move on! That’s life! Brace yourself girl…..you’ve got somethin’ coming!”

Okay, well — blowing my cover — the jig is up. This is a true story. About me.
Here’s my question….

Should I have explained the ad to the CPA or just cashed in my ticket back to my office to re-brainstorm, re-create, and re-evaluate my education?

This is one of those things where you read it and say, “yea! right on!”

Basically the blog has a picture of an activity and a paragraph describing what is going on in the picture. Mr. Brown said that they had an assigned staff member who went around to the counselors and got a paragraph they had written about an activity that day. He said that the staff member would then take a picture of the activity and go back and load the picture and paragraph himself.

As far as putting the information on the blog, I think that this would be a good idea for Camp ASCCA. They could assign an intern or staff member to collect the info for the blog and post it for the counselors. This would eliminate the problem of not having enough computers for counselors to use and it would also eliminate posts being put in moderation until they can be reviewed. Mr. Brown also said that they didn’t have to provide incentives because they would be expecting the staff member to come get the info. This would also eliminate counselors not posting.

Overall he said that it was a great success so far. He said that it was especially big with the parents being able to find out more about what goes on at camp.

Like any other movie released this year, there has been a great deal of hype surrounding this movie. There has been an endless parade of talk show appearances, commercials and paraphernalia trumpeting the arrival of the summer comedy. I think every cast member of The Wedding Crashers has chatted with Jay Leno.

However, the most successful marketing strategy behind this movie campaign was getting the key public involved. As the number of Americans that are willing to spend their life savings to watch the latest block buster decreases, mega movie marketers are forced to reach deeper into their bag of tricks to razzle dazzle their target audience into the theater. The Weddings Crashers did just that.

Trailers Crashers is a site where visitors can become cast members of The Wedding Crashers’ trailers. This was a brilliant understanding of an audience demographic and the interactive use of humor appeals to get moviegoers involved in promotional efforts. After visiting this site, I have been emailing my trailer crasher to everyone I know! Crash your own trailer here…you know you wanna.

Here is a quote from the article:

“We aren’t at the point of ‘if you don’t blog you’re history,’ but we are almost there,” Tucker said. “(Blogging) is a way of making your presence known to the world, however big or small it is.” - John Tucker, Ludwig von Mises Institute, Auburn, Ala.

Until recently, blogging was relatively unknown and misunderstood among college students on Auburn’s campus. I was plesantly surprised to see some light shed on the subject, because I grow tired from having to explain to my friends what a blog is.

However, there are some problems with story. It is apparent that little to no research was done before the article went to print. Not one word was mentioned about Robert French and the dozens of comm/pr/journalism students that blog everyday for class. Most of us even have our own personal blogs. And we are all right here right under their noses.

YOUR CAMPAIGN:
Research
—Interviews
—Benchmarking

Objectives
—Quantifiable
—Simply Stated

Strategies
—Specific
—Measurable
—Examples

Implementation
—Timeline
—Channels

Evaluation
—How?
—Through what means?
—What are you counting?

Publics
—Internal
—External

—Primary
—Secondary
—Latent
—Emerging