Herbert Jack Rotfeld: scholar, educator & iconoclast

Herbert Jack Rotfeld
Professor of Marketing
Auburn University, Alabama, U.S.A.

schola gratia doctrinae
doctrina gratia eruditionis ("Courses for the sake of education -- education for the sake of knowledge")

Picture of Hav'too, D.Og., is linked to
her 1997 essay in Marketing Educator

»» Teaching, higher education and other campus illusions

»» Business practices against the consumers' interest

»» Marketing abused: serving the "wrong" consumer benefits

»» Marketing myths and common misunderstandings

»» Marketing regulation and self-regulation

»» Doing & publishing research: authors, editors and reviewers

»» Conference "discussants" & other bystanders

»» Businesses' too-common production orientation

Of special interest:

"The Stealth Influence of Covert Marketing and Much Ado About What May Be Nothing," Journal of Public Policy & Marketing, 27 (Spring 2008): 63-8
"Toward a Pragmatic Understanding of the Advertising & Public Policy Literature," Journal of Current Issues & Research in Advertising, 29 (Spring 2007): 67-80 (co-author Marla B. Royne). reprinted with permission, CtC Press, all rights reserved
Analysis of the Limits of Self-Regulation and the Power of Media Vehicles' Standards for Acceptable Advertising, in Journal of Public Policy & Marketing, 11 (Spring 1992): 87-95
"Fear Appeals and Persuasion: Assumptions and Errors in Advertising Research," Current Issues & Research in Advertising, 11 (#1, 1988): 21-40
"The Compatibility of Advertising Regulation and the First Amendment--Another View," Journal of Marketing & Public Policy, 1 (1982): 139-47
"How I Met the Late Howard Gossage," on the disk companion for The Book of Gossage, 2nd Edition

"Bearing witness" to students' education "Social & Legal Environment of Marketing Decisions" MKTG 7050/7056
"Advertising and Promotion Strategy" MKTG 7320/7326
"Marketing Student Internship" MKTG 4920
"Promotion Strategy" MKTG 4320
"Consumer Behavior" MKTG 3410

Department of Marketing

201 College of Business Building

415 W. Magnolia

Auburn University, Alabama 36849-5246

U.S.A.
334.844.2459
{Alabama is in the U.S. Central time zone}