Publications
Refereed Research Publications (Selected)
Forsythe, S., Liu, C-L., Shannon, D., and Gardner, L.(In review). Development of a scale to measure perceived benefits and risks of online shopping.
International Journal of Research in Marketing
Liu, C. and Forsythe. S. (In review). Modeling consumers’ adoption of the Internet as a shopping medium: an integrated approach , Journal of the Academy of Marketing Science.
Forsythe, S. and Li X. (In review). How Brand Knowledge Influences Consumers’ Purchase Intentions, Clothing and Textiles Research Journal.
Kim, J. and Forsythe. S. (In review). Adoption of sensory enabling technology in online apparel shopping: a conceptual model, Electronic Commerce Research and Applications.
Forsythe, S. and Shi, B. (2003). Consumer patronage and risk perceptions in Internet shopping. Journal of Business Research, 56(11), 867-876.
Kim, J., Forsythe, S., Gu, Q., and Moon, S. (2002). Cross-cultural consumer values, needs and purchase behavior. The Journal of Consumer Marketing. Best Paper Award.
Forsythe, S. & Kim, J. & Petee, T. (1999). Product cue usage in two Asian markets: a cross-cultural comparison. Asian Pacific Journal of Management, 16, 275-292.
Forsythe, S.M., Wilson, K. , & Presley, A.B. (1996). Dimensions of Apparel Quality Influencing Consumers’ Perceptions. Perceptual and Motor Skills, 83, 299-305.
Forsythe, S.M., & Bailey, A. (1996). Shopping enjoyment, perceived time poverty & time spent shopping. Clothing & Textile Research Journal, 14, 185-191.
Forsythe, S. (1995). Consumers' use of brand name, price and physical appearance: Examining retail markets in Mexico. Journal of Shopping Center Research, 2 (2), 83-112.
Forsythe, S.M. (1993). Dressing for success: The myth and the reality. Journal of Home Economics, 85, 49-52.
Forsythe, S.M. (1991). Effect of private, designer and national brand name on shoppers' perception of apparel quality and price. Clothing and Textiles Research Journal, 9, 1-6.
Forsythe, S.M., Butler, S.M., & Schaefer, R. (1990). Surrogate usage in the acquisition of women's business apparel. Journal of Retailing, 66, 446-469.