Sandra Forsythe, Ph.D.
Wrangler Professor, Department of Consumer Affairs
EDUCATION
Ph.D. Clothing and Textiles / Marketing, University of Tennessee
M.S. Clothing and Textiles, Virginia Tech
B.S. Home Economics Education, East Tennessee State University
AREAS OF EXPERTISE
Internet shopping behavior
Apparel selection behavior in domestic and international markets
Brand image and product perceptions
BIOGRAPHY
Dr. Forsythe has conducted consumer behavior and market research for 20 years. She has published over 70 articles in top academic journals including Journal of Retailing, Journal of Business Research, Journal of Applied Psychology, Clothing and Textiles Research Journal, conference proceedings, and trade publications such as Bobbin. She serves as a reviewer for funding agencies including the National Science Foundation, and as an industry consultant, primarily on brand and trademark infringement issues. Dr. Forsythe is internationally recognized for her research, having presented her work at international conferences in the U.S., Europe, Central and South America and East Asia. She has received many awards for her research including the Academy of Marketing Science 2005 Outstanding Conference Paper Award, the AMS 2005 Outstanding Retailing Paper Award, and the 2002 Best Research Paper Award from the Journal of Consumer Marketing.
She was Editor of the Clothing and Textiles Research Journal, the leading academic journal in the apparel discipline, from 1996 - 2000 and currently serves as President of the American Collegiate Retailing Association. Dr. Forsythe has received numerous competitive research awards (totaling well over $1 million) from academic and industry sources to conduct consumer research. Her research interests include consumer behavior, focusing on Internet retailing, commercial website usability and brand image and purchase behavior.
Department of Consumer Affairs
College of Human Sciences
308 Spidle Hall
Auburn University, AL36849
Phone: 334-844-6458
Fax: 334-844-1340
Email:
forsysa@auburn.edu